The team

The name of the consulting firm is not of decisive importance, but rather the people who work for you. smart.heads is an owner-managed consulting firm.

Thanks to our excellent network in the areas of communications, marketing, advertising and digital media, we are able to place top-notch candidates throughout all industries. We work on search mandate basis which allows us to recruit the best specialists and management talents available in the market.

Stefan Poth Owner and Managing Director

Thanks to our excellent relationship network in the communications, marketing, advertising, media and digital industries, we are able to place top-quality candidates with a wide array of companies. By means of a direct appeal and search mandates, we recruit the specialised and management personalities for whom you have long since been waiting.



  • Apprenticeship as a repro photographer

  • Berufsmittelschule (BMS), Gestalterische Abteilung Bern

  • Attended classes to receive an engineering diploma in the graphics industry (esig+ / comem+) at the Schweizerischen Ingenieurschule für Druck und Verpackung (Swiss Engineering School For Printing and Packaging) in Lausanne (university of applied sciences)

Specialised Continuing Education

  • “Marketing for Publishing Houses” seminar from the SZV
  • “Publishing Concepts” seminar from the Medienausbildungszentrums MAZ (Media Educational Centre)
  • “Local Seminars in Transformation” seminar from the SZV-Medieninstituts (SZV Media Institute)
  • Various Internet seminars, Internet marketing
  • “Innovation Management” from the Akademie für Innovation & Querdenken IQ (Academy for Innovation & Unconventional Thought)
  • Workshops and seminars in the areas of “e-commerce”, “business-to-business” and “electronic payment transactions”
  • Diverse management events with e-business themes
  • Diverse seminars and workshops about recruiting and human resources Seminar „Verlagsmarketing„ des SZV

Eveline Cornacchia Executive Search Consultant

Since the beginning of 2007, Eveline Cornacchia has worked at smart.heads and has supported the Managing Director in the placement of suitable candidates. In addition, she is responsible for the back office and administrative work.

The trained PR expert has worked since 1994 in marketing and communications for industry, pharmaceuticals and agencies and thus contributes solid knowledge for the successful selection of communications specialists.


Specialised Training

  • Swiss-certified PR expert
  • Seminars in human resources, marketing/communications


  • Commercial training

  • Multiple-month stays for language training in England, France and Italy

Professional Experience

Executive Search Consultant at smart.heads

  • Involved with the placement of suitable candidates

  • Responsible back office 

Key Account PR & Communications
dr-ouwerkerk ag, Baar

  • Development of a relationship network

  • Consulting and contact person for specialised and general-interest publishing houses as well as specialised journalists

Corporate Communications Assistant
AstraZeneca AG, Zug

  • Development, editorial management, layout and design of the employees’ journal

  • Event organisation in the sponsoring segment, internal/external events

PR Assistant
C-Matrix Communications AG, Baar

  • Development and support of media offices for diverse national clients

  • Organisation of press conferences, media trips, and workshops/events both domestically and abroad

PR Assistant Corporate Communications and
Assistant Marketing Communication
Schindler Management AG, Ebikon

  • Contact person and liaison for the media, analysts, the general public and groups of companies

  • Organisation of the Annual Financial Results Press Conference, analysts’ presentations as well as ad-hoc media events

  • Organisation of diverse international large-scale events (from 50 to 1,500 attendees)

Commercial Sales Assistant
Nestlé Produkte AG, Wangen/Olten

  • Sales Support, Administration

Untermüli 1
CH-6300 Zug
Phone +41 41 763 63 63
Fax +41 41 763 63 64
© 2015 smart.heads
art by Brigitt Andermatt